Business Ethics: Bring Human Values to AI
Giulio Bonasera
Jacob Abernethy, François Candelon, Theodoros Evgeniou, Abhishek Gupta, and Yves Lostanlen | Harvard Business Review
OpenAI's launch of GPT-4 marked a significant shift in how AI products are marketed, emphasising not only improved performance metrics like accuracy and reasoning ability but also alignment with human values, a concept gaining importance across various technology sectors.
The article highlights the need for companies to embed ethical guardrails and values into AI development processes, addressing challenges in value definition, programming, compliance, partner alignment, feedback incorporation, and preparation for unexpected behaviours. Companies are advised to consider a broad spectrum of stakeholders' values, establish clear ethical guidelines, and implement robust feedback mechanisms to ensure AI's alignment with societal values and regulations.
This approach not only meets regulatory requirements but also serves as a competitive differentiator, urging companies to navigate the complexities of AI alignment proactively for safer, more ethical, and values-aligned products and services.