Sweet Baby Inc. Doesn’t Do What Some Gamers Think It Does
Alyssa Mercante | Kotaku
Sweet Baby Inc., a narrative design company, has become the target of a misinformation campaign by a segment of the gaming community that accuses it of forcibly injecting diversity and altering the storylines of popular games like Alan Wake 2, God of War Ragnarok, and Suicide Squad: Kill the Justice League. Despite widespread rumours and harassment faced by its employees, industry insiders and Sweet Baby Inc. itself clarify that their work primarily focuses on enhancing narrative elements and occasionally providing cultural consultations to make characters more representative and stories more interesting.
Detractors falsely claim Sweet Baby is responsible for perceived failures in the gaming industry due to its focus on diversity, equity, and inclusion (DEI), even though the company's involvement is often minimal and focused on narrative quality rather than enforcing quotas. The controversy highlights a broader misunderstanding and resistance within parts of the gaming community towards the natural inclusion of diverse characters and storylines, with Sweet Baby Inc. and other proponents advocating for a more inclusive and representative gaming experience that reflects the world's diversity.